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Forecasting

World Broadband Information Service provides broadband subscriber forecasts to 2013, covering major categories such as total national broadband subscribers; DSL, Cable and FTTX broadband subscribers; penetration and technology divided by country.


Our forecasts are derived from using both qualitative and quantitative analysis:

  1. Qualitative: Industry opinions and value judgements are used to help in the estimation of market dynamics

  2. Quantitative: Various statistical models are used to analyse time-series data

The underlying theory of the subscriber forecast model is based on an S-Curve methodology. The achievable penetration of the curve is derived from analysing:

  • Current broadband coverage and penetration
  • Fixed-line penetration
  • PC penetration
  • Level of competition
  • Regulatory factors
  • Operator strategies
  • Socio-economic indicators:
    • GDP growth
    • Household disposable income
    • Population
    • GNI per capita
    • Level of urbanisation

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